SOCIAL MEDIA AND DIGITAL MARKETING Level 4 Award

Level 4
Skill Up
eCampus
OCN NI

Overview

The OCN NI Level 4 Award in Social Media and Digital Marketing aims to develop knowledge and skills in the use of internet and communications technologies for marketing activities and management of the use of social media within organisations.

With the increased use of communication technologies, many companies are taking advantage of social media and digital marketing approaches to promote and market their products and services. Throughout the course, participants will explore the evolving landscape of social media and digital marketing. They will gain a deep understanding of the various social media platforms and their unique features, as well as the principles of effective digital marketing campaigns. Participants will learn how to develop a comprehensive social media strategy, create engaging content, and utilise data-driven insights to optimise marketing efforts.

The objectives of the OCN NI Level 4 Award in Social Media and Digital Marketing are to enable learners to:

Understand the use of social media and the associated risks
Understand how digital marketing and social media may be integrated into business planning
Be able to use a digital marketing strategy to develop a digital marketing plan
Understand the use of websites for marketing
Be able to use social media for marketing and promotion

This course is fully funded through the SkillUP Flexible Skills Fund. All applicants must meet the entry requirements outlined below.

Important Information

Please note your application will not be considered until all the necessary documentation is uploaded.

Upon receipt of your application and uploaded evidence, you will be invited to attend an online Pre-Enrolment Advice Session. It is essential you attend this session.

Applicants should have achieved:

Level 2 in Social Media (please upload official certificates to the SRC application portal)

Alternatively if you do not hold the level 2 you should:

Be able to provide evidence of managing (editing and posting) a business/charity page for at least 3 months (this does not include a personal page) (please upload an email from your line manager confirming that you meet this criteria)

Upon receipt of your application and uploaded evidence, you will be invited to attend an online Pre-Enrolment Advice Session. It is essential that you attend this session.

This course is funded through the SkillUP Flexible Skills Fund. All applicants must meet the following entry requirements:

Applicants must be 18 years of age on or before the course start date
Applicants must be eligible to work in Northern Ireland
Applicants must be ‘settled’ in Northern Ireland, and have been ordinarily resident in the UK for at least three years; or are a person who has indefinite leave to enter or remain in the UK
Candidates are only permitted to complete a maximum of two free courses at a time

The course covers a range of topics related to social media and digital marketing. Participants will explore social media management tools, analytics platforms, and advertising options to effectively measure and evaluate the success of their campaigns. They will study techniques for targeting specific audiences, conducting market research, and developing customer personas to inform marketing strategies. Participants will also gain insights into search engine optimisation (SEO), email marketing, influencer marketing, and the integration of social media with broader marketing strategies.

Grading for this qualification is pass/fail. Candidates will be required to undertake assignments to ensure all learning outcomes and assessment criteria are fully covered.

Learners may wish to undertake other marketing courses including professional qualifications or may wish to enrol on leadership and management courses offered at SRC.

Upon successful completion of the Social Media and Digital Marketing Level 4 Award, participants will be equipped with the necessary skills to pursue a career in social media management, digital marketing, or related fields. They will be prepared to develop and execute effective social media strategies, manage online communities, and analyse campaign performance. Graduates may find employment opportunities in marketing agencies, social media management firms, e-commerce companies, or choose to work as independent digital marketing consultants.