DIGITAL MARKETING BUSINESS PRINCIPLES Level 3 Certificate

Level 3
Courses For Industry
eCampus

Overview

This course is part funded as part of the Skills Focus Programme. To qualify, your business or social enterprise must have less than 250 employees and you must be based in Northern Ireland and operate for profit.

The Digital Marketing Business Principles Level 3 Certificate is designed to provide participants with a solid foundation in the principles and practices of digital marketing within a business context. This course aims to equip individuals with the knowledge and skills necessary to thrive in the dynamic and rapidly evolving world of digital marketing.

Throughout the course, participants will explore the fundamentals of digital marketing and its role in driving business growth and success. They will gain a deep understanding of the key principles, strategies, and tactics used in digital marketing campaigns, and learn how to effectively apply them to achieve specific business objectives.

Entry requirements

There are no formal entry requirements for this course.

This course is 90% funded as part of the Skills Focus Programme. To qualify, your business or social enterprise must have less than 250 employees and you must be based in Northern Ireland and operate for profit.

What you will study

Understand the principles of digital marketing tools and how they work together
Understand digital and social media platforms
Understand the business environment and issues relating to digital marketing and customer needs
Understand digital etiquette
Understand how digital platforms integrate into the working environment
Understand how to protect data across digital and social media platforms

How you will be assessed

Assessment will be through an examination

Successful students may progress onto higher education courses in digital marketing.

Upon successful completion of the course, participants will be awarded the Level 3 Certificate in Digital Marketing Business Principles. This qualification will demonstrate their understanding of digital marketing strategies and their ability to apply them effectively within a business context. It will enhance their employability and open doors to a wide range of career opportunities in the digital marketing field.